I'm not to sure if this is really a Christmas treat all over the world, but here in Canada it really means something. I mean it sure would make a great stocking stuffer and they have those giant ones for under the tree. But in Canada they mean something a little more. Several years ago a restaurant in Canada called Swiss Chalet (if your not from Canada and your visiting the Great White North, I suggest you try them) started something called the 'Festive Meal Deal', and each one came with a free Toblerone bar. I remember for years always wanting to visit just so I could get my free bar. Well recently they changed the promotion, but for me the memory is still there.