Creativity in a box.

Spring is coming, and whenever I get even the slightest sense that warm weather is on the way, I want ice cream. Normally I treat myself to a cone at an ice cream shop, and I crown that moment the First Ice Cream of the Year. It’s ceremonial, more than based in any kind of reality, mainly because I’ve had ice cream a few times in the winter. But this is just me telling the world that my ice cream intake is about to go up.

This year, I decided that I’m going to play this out a little differently. This year, my “first ice cream of the year” is going to be from a box. Why, you ask? Well, aren’t we the question machine, I say. Then I say that I’ve found the coolest (oh man, puns already) ice cream gimmick in history.

Sure, I’ve eaten some crazy flavours in my life. Anything from Ben and Jerry’s to red bean ice creams from Japan. Green tea as well, although that’s becoming rather common. This gimmick goes beyond the realm of strange flavours; this gimmick is all about the look. Chapman’s Chocolate Vanilla Ice Cream is checker-filled. Oh yeah, I said checkers. This can only be fun.

I’ll be honest. When I first opened the box I was a little freaked out; it appeared that it was only striped. Now don’t go thinking I’m an idiot - I checked all the sides and they were all striped too, in the same direction. I can’t really explain that any better but trust me, I did the math. Then I read a label on the side. It said, “Slice don’t scoop to reveal the checkers.” All I can say is that hope was restored.