No more mint, please.

Last year the big announcement in the candy world was that 'mint' was going to be the next big thing. That the world is all about the mints and candy fans all over are nuts about the mints. I think there might be a grain of truth to this. Sure, I enjoy a mint or mint gum regularly, in fact I generally carry some sort of mint product with me all of the time. If you see me on the street, go ahead and ask me for one I'll bet I'll have many to share. So the truth is out, mint is a great treat but is it the next big thing. Is it the candy of tomorrow today?

Well first of all I don't think the mint really went away, it's been around since the dawn of the confectionery market, and I think it's been pretty popular since it's conception. The other thing that bothers me is the idea of mints being popular. My grandparents used to always give me mints, they were mint people. In fact, almost every elderly person I know digs the mints. Does this mean that my and the next generation are a bunch of old softies, man I'm getting old.

My final problem with the mint craze is a problem I find with any candy craze, it always goes too far. When gross out candy was cool, eventually it just got so nasty that it was inedible. When the sour trend was at it's peak, I do believe its gone down a bit, everything had to be sour no matter what it was. The candy industry had to give itself some boundaries. I know I'm preaching to a bunch of marketing business types that do know more about trends than me but please, do we really need mint flavoured soda.

There I said it and you know who you are. Mints are great. Nothing is better after a garlic-filled meal than a refreshing mint. And hey for those people out in the world that can't eat sugar, the mint is one of the only alternatives even the sugar-crazed candy critic goes for. I just think that mint has it's place in the candy world, and I understand and respect the idea of being creative, but I want to know, did someone actually test this product out and say hey that taste great?